Aims and Scope

The Journal of Metaverse Business Designs (JMBD) aims to be a leading platform for disseminating cutting-edge research, innovative ideas, and practical insights related to the design, development, and implementation of business strategies within the metaverse. By bridging the gap between theoretical exploration and real-world application, JMBD seeks to advance the understanding and utilization of the metaverse as a transformative business environment, fostering interdisciplinary collaboration and thought leadership in this emerging field. JMBD welcomes contributions from a wide range of disciplines, including but not limited to:

  1. Metaverse Business Models: Exploration of innovative business models and strategies tailored for the metaverse, including virtual economies, digital assets, and blockchain integration.
  2. Marketing and Consumer Behavior: Analysis of marketing strategies, consumer engagement, and behaviour in virtual environments, including the impact of immersive experiences on brand loyalty and customer satisfaction.
  3. Technological Advancements: Research on emerging technologies driving the metaverse, such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and artificial intelligence (AI), and their applications in business.
  4. User Experience and Interface Design: Studies on the design and optimization of user interfaces and experiences in the metaverse, focusing on accessibility, usability, and user engagement.
  5. Regulatory and Ethical Considerations: Examination of legal, regulatory, and ethical issues related to business activities in the metaverse, including data privacy, intellectual property, and digital rights management.
  6. Education and Training: Insights into the use of the metaverse for educational purposes, professional training, and skill development, emphasizing innovative instructional methods and learning environments.
  7. Economic and Financial Implications: Analysis of the economic and financial impacts of the metaverse, including virtual currencies, investment opportunities, and market trends.
  8. Cultural and Social Dynamics: Exploration of the cultural and social dimensions of the metaverse, including the impact of virtual communities, social interactions, and cultural exchanges on business practices.
  9. Case Studies and Best Practices: Detailed case studies showcasing successful implementations of metaverse business strategies and lessons learned from practical experiences.

JMBD encourages submissions that employ diverse methodologies, including empirical research, theoretical analysis, case studies, and reviews. The journal aims to provide a comprehensive understanding of the metaverse's potential to reshape business landscapes and to offer actionable insights for practitioners, researchers, and policymakers.

Vol. 5 No. 1 (2024): JMBD

View All Issues