Blockchain-Driven Metaverse Business Model: The Future of Business Industry a Qualitative Survey Approach

Abstract

The integration of blockchain technology into the metaverse is poised to revolutionize the way business models are constructed and operated within virtual environments. This study investigates the capability of blockchain-driven metaverse business models and their implications for the diverse industries. Employing a qualitative survey approach, the research investigates the role of blockchain-related variables such as decentralization, smart contracts, interoperability, and security and privacy in shaping the economic landscape of the metaverse. By conducting semi-structured interviews with key experts in blockchain technology, metaverse development, and business strategy, the study seeks to uncover the challenges and opportunities that arise from these technologies’ convergence. The findings of this research highlight the transformative power of blockchain in establishing decentralized, secure, and transparent business ecosystems within the metaverse. The results aim to provide a deeper understanding of how blockchain can influence future business operations in the metaverse, offering practical guidance for business leaders, policymakers, and technology developers navigating this evolving landscape. This research contributes to the growing body of literature on digital transformation and the future of virtual economies, providing valuable insights into the strategic integration of blockchain in the metaverse for long-term business sustainability and innovation.