Exploring the Integration of the Metaverse in Business Model Design Education: Enhancing ESL Learners' Language Acquisition and Proficiency in Higher Educational Institutions

Abstract

The Metaverse technology and tools have considerably increased pedagogical and technological support for education by providing immersive learning opportunities, however, emphasize on metaverse technology among Pakistani universities is ignored by the practitioners as well as academicians. Therefore, this study is one of the steps to introduce metaverse technology among English as Second Language (ESL) learners to improve education related to business model design. To achieve the objective, this study considered the role of video education, video recording and students language acquisition and proficiency in business model design. Primary data was collected by using a survey among Pakistani universities. Various statistical tools were used to examine the role of metaverse video education, video recording and students’ language acquisition and proficiency in business model design. Findings identified the positive contribution of metaverse to business model design through video education, video recording and student language acquisition and proficiency/