Metaverse Business Model: Evidence from Financial Institutions

Abstract

Although the metaverse technology has the quality to completely modify business marketing, its uptake is still classified because of the requirement of confidence in technology. Our research, which sharpness on perceived usefulness and perceived ease of use, focus on metaverse business model for technology acceptability in business marketing in order to explore the problem of technology acceptance among financial institutions of Pakistan. This study observed how companies might further consumers and staff to choose metaverse technology, and analyzed the link between metaverse technology, perceived usefulness, and perceived ease of use. Findings of the study highlighted important contribution of perceived usefulness to technology acceptances among financial institutions. Similarly, perceived ease of use has the ability to enhance technology acceptance among financial institutions. This study has valuable importance for the development of business activities among financial institutions. The introduction of metaverse technology among financial institutions can lead to innovative business models leading to business promotion.