A Model for Metaverse Usage in Business Activities

Abstract

Although metaverse technology has great promise for transforming company processes, its uptake is still restricted by unclear behavioral boxes. This study investigates the behavioral intention model towards metaverse practice in business operations, focusing on perceived effectiveness and pricing, in order to tackle this problem. This study also investigates the ways in which companies might encourage their staff and customers to use metaverse, as well as the connections that exist between metaverse usage, pricing, behavioral objects, and perceived effectiveness. Using a questionnaire to quantify the variables, this study collected data from 500 business experts using an online survey approach. Findings underline the significance of perceived effectiveness and price in motivating behavioral intentions, and they provide organizations with useful suggestions for promoting metaverse adoption. Businesses may habit metaverse adoption to improve customer skills and streamline operations by developing strategies that make use of this cutting-edge technology. In the end, this study provides knowledge of novel technologies in commercial endeavors, offering perceptive information to academics, professionals, and decision-makers alike.