Understanding Metaverse Intentions: The Impact of Perceived Behavioral Control, Attitude and Subjective Norms in Business Industry of Algeria

Abstract

The metaverse has the ability to extend the physical world by utilizing augmented and virtual reality technology, allowing users to interact fluidly between real and simulated settings via avatars and holograms. However, intention of people towards the metaverse technology adoption is low which was not addressed by the previous studies, particularly in Algeria. Although the metaverse technology has vital importance for people while dealing with the business transactions, however, intention of the people was not addressed. Thus, this study examined the impact of perceived behavioral control (PBC), attitude, and subjective norms (SN) on intention towards metaverse technology use in business industry of Algeria. This study developed a questionnaire to measure PBC, attitude, SN and intention towards metaverse. The questionnaire was filled by the customer of various businesses involved in metaverse technology in Algeria. The positive role of PBC, attitude and SN was observed in case of intention towards metaverse. These elements such as PBC, attitude and SN has most crucial role in the development of intention towards metaverse.