Imam’s Endorsement for Metaverse Technology: A way to change Customer Satisfaction towards Metaverse Usage

Abstract

The implementation of any technology, product, or service is consistently overseen and regulated by the Islamic board in Islamic banking industry. Similarly, the adoption and integration of Metaverse technology must also be subject to the guidance and enforcement of the Islamic board. With the endorsement of Islamic board, the endorsement of Imam is also important for the general public. However, Imam’s endorsement for metaverse technology was not explored by the previous studies. Therefore, this study examined the role of Imam’s endorsement in shaping the consumer behavior and customer satisfaction towards the use of metaverse technology. A questionnaire was developed for data collection and distributed among the customers of Islamic banking. Partial least squares structural equation modeling (PLS-SEM) was employed for data analysis. It is observed that Imam’s endorsement has vital importance for the promotion of metaverse technology usage to satisfy the customers through the promotion of trust and image development. These results can help the management of Islamic banking industry to encourage the Imam’s endorsement for the implementation of metaverse technology.